Hotels now treat CRM as a core system. According to H2C, CRM usage in hotel chains grew from 54% in 2022 to 76% in 2023, which shows how quickly the hospitality industry adopted CRM to manage guest relationships and revenue.
A hotel CRM software stores guest details in one place—contact info, stay history, preferences, requests, and conversations. Moreover, it gives teams a clear workflow to manage bookings and relationships. You can track inquiries, send offers, and follow up on time to confirm bookings.
Here’s a quick list of the top 10 affordable CRM for hotels that want clear guest tracking and reliable follow-up on a budget.
- LeadHeed
- Cloudbeds
- Mews
- Revinate
- Cendyn
- Tripleseat
- Dailypoint
- Little Hotelier
- Lark
- HotelRunner
What Is a Hotel CRM?
A hotel CRM is software that helps hotels manage guest relationships with a structured system. It keeps guest information in one place and helps your team follow a clear process from inquiry to confirmed booking and repeat stays.
A CRM stores guest contact info, stay history, preferences, and requests together. Your team can serve guests consistently because they do not need to search across tools.
How Does a CRM for Hotels Help?
A hotel CRM system helps you capture leads, keep guest data organized, and follow up on every booking opportunity until it is confirmed.
1. Centralize Leads in One Place
You can use a hotel CRM system to generate leads from website forms, calls, emails, social media messages and more. All the leads are stored in one database—you can add leads manually as well.
Moreover, a CRM provides you with a form builder to capture leads with details such as dates, room nights, budget, guest count, and special requests.
2. Qualify and Prioritize Leads
A CRM helps hotels qualify leads using simple criteria: dates, budget fit, urgency, stay purpose, and more. Teams can filter leads to qualify them for the right bookings. You can also add tags such as “VIP,” “Group,” “Corporate,” “Wedding,” or “Long-stay” to categorize leads.
With filters and lead statuses, staff can prioritize high-intent inquiries and avoid wasting time on low-fit leads.
3. A Clear Sales Pipeline
A CRM for hotels helps you turn your qualified inquiries into deals and move them through clear booking stages until it’s closed.
A CRM system helps managers spot stuck deals, review follow-ups, and keep the booking process moving.
4. Omnichannel Communication
Guests contact hotels through calls, email, and messages, and a CRM allows your team to handle inquiries from one unified inbox. You can also integrate your telephony system with a hotel CRM system to manage your business calls and SMS within the platform.
Moreover, most of the hospitality CRM software keeps conversation history connected to the guest record. It helps staff respond with full context, preventing repeated questions, and improves service consistency across shifts.
5. Booking Automations
A CRM automates routine work: creating follow-up tasks after an offer is sent, setting reminders for pending responses, and triggering internal handovers when a booking is confirmed.
Automation reduces missed follow-ups, keeps inquiries active, and helps teams manage more booking requests without adding extra manual work. It helps hotels standardize processes with templates and checklists.
6. Performance Analytics
A CRM helps you track inquiry-to-booking conversion, booking value, and lost reasons. Managers can see what works and where deals drop. With clear reporting, hotels improve follow-up timing, focus on better channels, and refine offers to increase confirmed bookings and repeat stays.
10 Best CRM Software for Hotels
Hotels need a CRM that helps teams stay consistent with inquiries, follow-ups, and booking confirmations. Below are the 10 best CRM software for hotels to keep guest details organized, create a clear booking pipeline, and track every opportunity from first contact to confirmed stay.
1. LeadHeed
LeadHeed is an affordable, simple and easy-to-use CRM that centralizes lead details, supports qualification, and helps you turn high-intent inquiries into deals that move through clear pipeline stages until you confirm the bookings.
LeadHeed helps hotels store guest contact details, stay requirements, and conversation notes in one place. Teams can assign owners, set follow-up tasks, and track each booking opportunity in a clear sales pipeline.
- Capture leads from your website and social media platforms.
- Store guest details, requirements, and notes for every inquiry.
- Qualify leads using tags, filters, and custom booking fields.
- Move the deals through a clear sales pipeline to confirm bookings.
- Create automated emails and tasks based on a deal stage.
2. Cloudbeds
Cloudbeds is a CRM software that helps hotels manage guest data and booking activity with a single system. It supports unified guest profiles and guest marketing features, so teams can keep guest details, history, and engagement in one place.
Cloudbeds stores booking details and allows you to track guest preferences and use guest history to send targeted messages. Moreover, it removes duplicates across data sources to keep guest records clean.
- Centralize guest profiles and booking history in one system.
- Reduce duplicate guest records with a unified guest database.
- Store preferences and requests to support consistent guest service.
- Send targeted guest messages to drive repeat and direct bookings.
- See guest engagement and campaign performance from the dashboard.
3. Mews
Mews is a cloud-based hotel management software that helps hotels keep guest and company information organized. It supports guest profiles, reservations, and operational workflows in one system, so teams can manage booking activity with clearer records and less manual work.
Mews allows your team to see guest history, preferences, past stays and notes—staff can respond with better context and handle requests with fewer errors.
- Centralize guest profiles, reservations, and hotel operations.
- Store guest history and preferences for consistent service delivery.
- Automate routine front-desk tasks to reduce manual work.
- Keep booking details structured for your team to manage requests.
- Shared guest information access across departments.
4. Revinate
Revinate is a hospitality CRM software that helps you build stronger guest relationships and drive repeat stays. It brings guest data into one profile, so hotels can understand guest behavior and personalize messages.
Revinate helps you segment guests, run targeted campaigns before and after stays, and measure what improves repeat bookings and direct conversion.
- Unify guest profiles with stay history and contact details.
- Segment guests by behavior, spend, and booking patterns.
- Send pre-stay and post-stay messages to increase returns.
- Send personalized messages to drive more direct bookings.
- Tracks campaign results so teams improve performance over time.
5. Cendyn
Cendyn is a hotel CRM platform designed to manage guest data and marketing in one system. It helps hotels build complete guest profiles by bringing together stay history and contact details, then uses that data to support more targeted guest communication.
Cendyn works well for hotels that want stronger segmentation and more consistent guest outreach across the guest journey. Hotels use the CRM system to clean and unify guest data, personalize campaigns, and measure results more clearly.
- Unify guest data into a single, accurate guest profile.
- Segment guests for targeted offers and personalized outreach.
- Automate guest journeys across pre-stay and post-stay moments.
- Tracks campaign impact and revenue with clear CRM analytics.
6. Tripleseat
Tripleseat is a sales and event management platform for hotels and venues to manage group business. It helps teams track leads, proposals, and booking details in one system, which supports clear coordination for events and group stays.
Tripleseat works well when hotels sell meeting space, banquets, weddings, and corporate events. It keeps inquiry details organized, supports proposal workflows, and helps teams manage the process from first inquiry to confirmed event.
- Centralize event and group inquiries in one structured workspace.
- Tracks proposals and booking details for clear sales follow-up.
- Stores contact and account history for repeat group business.
- Improves coordination across teams for confirmed events and delivery.
7. Dailypoint
Dailypoint is a hotel customer relationship management system that helps collect and merge guest data from many systems into one “central guest profile.”
Dailypoint is useful when guest data sits in different tools (PMS, POS, Wi-Fi, booking engine, marketing tools). By unifying profiles, hotels can segment guests better, personalize communication, and set up workflows based on stay behavior and preferences.
- Unify guest data into one central profile for accuracy.
- Merge data from many systems to reduce duplicate records.
- Build segments using bookings, behavior, and guest preferences.
- Support loyalty and targeted communication with cleaner guest data.
- Consolidated guest and campaign insights to make informed decisions.
8. Little Hotelier
Little Hotelier is a hotel management platform built for small properties like boutique hotels, B&Bs, and inns. It helps teams keep guest bookings and customer details organized—you can manage reservations, guest information, and day-to-day operations in one place.
The hotel CRM software works well for properties that want an affordable system to stay consistent with guest handling and booking management.
- Keep guest booking details organized in one simple CRM system.
- Store guest information for your team staff to respond with better context.
- Supports daily front-desk work with clear booking visibility.
- Keep reservations structured and updated—no more manual tracking.
9. Lark
Lark is an all-in-one work platform that small hotels can use as a lightweight CRM alternative. It combines chat, docs, calendar, meetings, and a no-code database tool (Base). Using Base CRM templates, hotels can track inquiries, store guest details, and run a simple booking pipeline without complex setup.
Lark is a low-cost CRM system to organize inquiries and internal coordination. Teams can log leads, tag them by source or booking type, update stages, and keep notes in the same record.
- Track inquiries in one table with clear status stages.
- Store guest details, dates, budget, and special requests.
- Use tags and filters to prioritize high-intent inquiries.
- Keep notes and updates visible for shift-to-shift handovers.
- Use Base templates and dashboards for simple workflows.
10. HotelRunner
HotelRunner is a hotel management platform that helps properties manage distribution, bookings, and guest relationships from one system. It works well for hotels that want more control over online sales channels while keeping guest communication organized and easy to manage.
HotelRunner keeps availability and rates synced across channels, reducing the risk of overbookings. It also includes guest relationship tools that help hotels stay connected with guests before, during, and after the stay through structured communication.
- Connect your property to many channels with two-way syncing.
- Keep availability and rates consistent to avoid booking conflicts.
- Centralize guest messaging and sort conversations by source.
- Send automated guest emails to improve pre-stay follow-ups.
Comparison Table
|
Tool |
Best for | Key strength |
Best fit |
| 1. LeadHeed | Managing inquiries as leads and deals | Simple pipeline + follow-ups for booking conversion | Independent hotels, small groups |
| 2. Cloudbeds | Guest data + hotel management in one platform | Unified guest profiles with hotel-focused workflows | Hotels wanting an all-in-one hotel platform |
| 3. Mews | Modern hotel operations with clean guest records | Cloud-based workflows and structured guest data | Tech-forward hotels |
| 4. Revinate | Repeat stays and direct marketing | Guest segmentation and targeted guest campaigns | Hotels focused on loyalty and return guests |
| 5. Cendyn | Guest data + campaign-driven CRM | Guest profiles + segmentation for outreach | Hotels/groups running lifecycle campaigns |
| 6. Tripleseat | Groups, events, and function sales | Lead-to-event workflow for proposals and bookings | Hotels with weddings, banquets, meetings |
| 7. Dailypoint | Clean guest data and loyalty programs | Central guest profile and data quality | Hotels with guest data in many systems |
| 8. Little Hotelier | Small properties needing simple management | Easy system for small teams | B&Bs, inns, boutique hotels |
| 9. Lark | Low-cost tracking + internal coordination | Database-style tracking + team workspace | Very small hotels with simple needs |
| 10. HotelRunner | Distribution + guest relationship workflows | Channel-focused booking flow with guest tools | Independent/boutique hotels |
Wrapping Up
A hotel CRM helps you manage bookings with a clear process. It keeps guest information organized, helps you qualify inquiries, and moves each opportunity through a simple pipeline until the booking is confirmed.
If your priority is repeat guests and direct booking campaigns, Revinate or Cendyn fits better. For groups and events, Tripleseat supports proposal and event sales workflows.
However, if you want an affordable CRM that stays simple and practical, LeadHeed is the best CRM for hotels. It gives hotels one place to capture inquiries, qualify leads with tags and filters, and track every booking as a deal through clear pipeline stages.
The Leadheed CRM for hotels provides you with a clean workflow to convert more inquiries into confirmed stays. Start your 14-day free trial today!!
FAQs
What is a CRM system for hotels?
A CRM system for hotels stores guest and company details in one place and helps hotels manage inquiries, follow-ups, and bookings with a clear process. It supports guest history, preferences, and a workflow to move inquiries into confirmed stays.
What is the difference between a hotel CRM and a PMS?
The difference between a PMS and a hotel CRM is that a PMS (Property Management System) helps you manage reservations, room inventory, check-in/check-out, and billing, while a CRM focuses on customer relationships and sales workflows.
What is the best affordable CRM for hotels?
LeadHeed is the best affordable CRM for hotels that want a simple inquiry-to-booking pipeline. Besides, Revinate and Cendyn fit hotels focused on repeat and direct booking campaigns, and Tripleseat works best for groups and events.
Can a CRM help hotels reduce OTA dependence?
A CRM helps hotels save guest history and enabling targeted follow-ups and offers that bring past guests back through direct channels. It helps you build repeat business and reduce OTA dependence.
What features should I look for in a hotel CRM?
A hotel CRM must include features such as guest profiles, lead capture, lead qualification tools (tags/fields), a sales pipeline, automated follow-up tasks and reminders, communication history, and basic reporting on conversion and lost reasons.
What CRM does Hilton use?
Hilton long used its OnQ platform as part of its guest/operations technology, and Hilton later announced it is rolling out a newer cloud platform co-developed with HotelKey (often described as a “Property Engagement Platform”) as it moves away from legacy OnQ at properties.
What CRM does Ritz-Carlton use?
The Ritz-Carlton uses a sophisticated, proprietary system, historically known as Mystique, for its CRM, which tracks guest preferences to personalize service.
